Want to know the scope of studying design in terms of your career ahead ?
Do you aspire for a career in a global tech giant like Google, IBM, Microsoft, Apple, Amazon, Linkedin or Facebook ?
Design education is one sure way to prepare for a career in leading technology companies.
We have seen this in the growth of user interface, user experience design and content design jobs that have really grown even in the times of the pandemic.
Read the story from the Hindustan Times below to see the scope of design education specially in the area of careers in technology companies.
Read the full story on the Hindustan Times website at the link https://www.hindustantimes.com/brand-stories/designers-in-demand-by-tech-companies-101622214658631.html
The need for personalization, increased online activities and technologies like Internet of Things, virtual reality, 3D printing are prompting designers to rethink on leveraging user-centric data for better product development.
BRAND STORIES
What is the most important success factor for companies like Google, Apple, Accenture, Capgemini and Innovaccer in today’s digital world? It is technology, with design at its core.
As per a 2021 report on the future of creative jobs by KPMG India and Pearl Academy, design industry and design professionals are at the forefront of reimagining the way every product and experience will be developed going forward. The need for personalization, increased online activities and technologies like Internet of Things, virtual reality, 3D printing are prompting designers to rethink on leveraging user-centric data for better product development.
“If technology is the backbone of all industries today- from education to healthcare, from e-commerce to entertainment, then design is the heart & soul. Organizations are fast realizing that technology is not the differentiator anymore, it is the user experience and the customer’s interface with the technology that matters”, says Aditi Srivastava, the President of Pearl Academy, which works closely with big tech companies to understand their design talent requirements and provide the same.
Last year, despite the slow hiring by India Inc. due to the pandemic., design professionals stayed in great demand. As the world shifted to the virtual mode, organizations hired user experience analysts, UI/UX designers, graphic designers, and design application consultants to stay ahead. The tech companies are also offering impressive salary packages to graduate and post-graduate design students.